WTF? (What the Fruit?) is a range of classic light beer and fruit juice mixes; it opens a new category in Russian portfolio of AB InBev Efes. The brand name was suggested by MOST Creative Group and the design was developed by Max Brandson. This product is for the generation of young people who live in the world of internet memes, messenger chats and graffities. So Max Brandson used the combination of bright color spots, ‘handmade’ font and street-art aesthetics to create something bright, unusual and eye-catching.
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Location - Russian Federation
Created - MAX BRANDSON
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Thank you.
